Today I’m speaking with Dr Gad Saad. Why are men the majority of Ferrari owners? Why do women prefer tall men? What is evolutionary psychology? How does one apply biology in understanding consumer behaviour? Gad explores these issues and countless others. Dr. Saad is an evolutionary behavioural scientist at Concordia University, in Montreal. He is the author of multiple books such as: ‘The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography and Gift Giving Reveal About Human Nature’. He has appeared in The Economist, Forbes and Time Magazine and has been profiled in The Wall Street Journal among many others.